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October 12, 2016
Fashion / Lifestyle

Adidas Reveals Their Aesthetically Pleasing “Day One” Athletics Range

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For FW16, adidas has unveiled a brand new premium capsule: adidas Day One. In a press release, the sportswear giant said the collection “will explore, elevate, and celebrate a new facet of the adidas DNA,” and aims to transplant the brand’s expertise in performance to a lifestyle context.

The capsule is split into two categories: running and outdoors, with each executed using adidas’ key elements of “style, attitude, innovation and confidence.” Fortified everyday wear is included in the form of a camo tee, waffle crew sweater and utility jacket, while a gore parka, storm shell, utility vest and tech zip-up will ensure you’re well covered for some urban exploration and outdoor exercise no matter the weather. The ADO Pure Boost ZG, as covered on Highsnobiety (here) last week, has also been incorporated into the pack in “Pantone Green” and “Core Black” colorways.

No official release date for the capsule has yet been set, but expect the running collection to drop this month, followed by the outdoors series in November.

source: Highsnobiety

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